Our adventure started with a positive pregnancy test and the question: what will our baby wear? We weren’t so interested in gender first, so we wanted to shop for gender-neutral clothing. In the beginning, we didn’t focus on the fabric, more just on the look. So we bought several products made of different materials.
When Baby Lius entered into this world with a super soft and sensitive skin, we observed that cotton clothes are constraining his movement, because it is not stretchy. While Merino does not, because its fiber is a natural high-performer and stretchy. We tested common Merino wool, but most of them were too itchy. Even the Merino silk blends didn't feel soft enough. So we started sorting out the closet. Not only due to the choice of fabric but also because of manufacturing quality and of course, because our baby was growing out pretty fast. Too fast.
As parents, you always want the best for your baby. But what is the best?
I wanted a natural fabric, with high quality and a non-itch guarantee. I already fell in love with Merino wool and figured out, that there can be also a huge difference in Merino wool quality. So the only option for our baby is ultrafine Merino wool.
But as I already mentioned, this wasn't available on the market. With our lius&friends products, we redesigned baby clothing with what is important for our baby and us. Our products have many features making our life as parents easier and for your children more comfortable.
lius&friends is founded with much love and passion by Victoria and supported by (Baby) Lius, hubby Simon and auntie Katharina.
So let’s all start our long-lasting friendship. Happy you are here and supporting us. Follow us on Instagram or subscribe for the newsletter to stay tuned! If your want to learn more about us and our products see the links below.